Many companies from around the world want to have a presence in the India market. After all, India has the growing economy in the world. The population has a large middle class and is very ethnically diverse.

India love doing business on the internet including business to business, business to consumer and consumer to consumer. Conducting business off line also offers great opportunities. Establishing a product penetration within India can make it possible for companies to expand their client base, strengthen their market share, establish international credibility and increase sales and grow themselves.

Conducting business in Indian markets can be a complex undertaking. Companies, entrepreneurs and their products to be penetrated have to take many things into consideration when opening and managing international business and markets. Cultural differences, Infrastructure, and different legal and business structures create a much different business climate.